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There’s No Reason to Buy a Sports Car.
By: Thomas Hunter
Sports cars have long been a popular purchase among those seeking a high-performance vehicle that offers exceptional handling and speed. Ever since two-seat racing sports cars became widely available to the public after the conclusion of World War II, they have been coveted possessions for those seeking optimal vehicular performance.
A sports car can be defined as a small passenger car, low to the ground, designed with racing in mind and featuring no more than two seats (or potentially an undersized back seat in some 2+1 designs). You may be considering joining the ranks of sports car owners. Attracted to style and a great driving experience, you may believe a sports car might make a great purchase.
In reality, however, there no longer exists a solid reason to buy a traditional sports car. That may sound nearly heretical, but it’s true. The reasons justifying a sports car purchase simply no longer exist.
Historically, sports cars were the only kind of cars one could purchase that offered great handling and engine performance. Other run-of-the-mill cars were a cheap second-class alternative to the real thing. This is no longer the case. The car industry’s evolution has made the true sports car an unnecessary anachronism.
Changing social and economic realities have been noted and acted upon by automakers. Manufacturers realize that most people can afford one car per adult in each household, if that. As such, any vehicle likely to be a sales success must provide drivers with reliable everyday transportation. The needs of everyday drivers exceed simple performance—there are other functional considerations. Every car that is likely to be used regularly must seat two adults and at least one relatively grown child comfortably. There needs to be sufficient trunk space for basic errands. Drivers need to have a relatively comfortable cockpit for today’s longer commutes and car trips.
Additionally, consumer knowledge is on the rise, and along with it, consumer expectations. For many years, a potential car buyer might have felt resolved to accept lesser quality and performance from a standard passenger car, accepting the notion that maximum quality was exclusively reserved for higher-end sports models. Today, however, consumers want to have the best of both worlds and are unwilling to settle for mediocrity in any purchase.
Understanding these factors, automakers have shifted their perspective. Gone, in large measure, is the two-tiered supply of cars. Where once you had standard passenger vehicles in one class and high-performance cars in another, automakers now understand they will benefit economically from erasing that divide. By bringing greater performance to standard automobiles, they are able to produce financially feasible vehicles that still accommodate an increasingly sophisticated and knowledgeable consumer base.
In essence, regular production models are being outfitted with performance enhancing features once reserved only for sports cars.
With this fact in place, it is hard to justify a sports car purchase. There are indisputable detriments to any sports car purchase such as reduced functionality and higher insurance costs that suddenly tip the scales against traditional sports cars as the quality and performance of other production models increases. Even if one is able to gain a modicum of performance advantage with a traditional sports car purchase, that extent of that advantage is minimal and the costs associated with garnering it are high.
As such, there is no real reason to invest in a sports car today. A smart buyer will find a more functional automobile that possesses the characteristics most valued in sports models. Classic sports cars from the past will undoubtedly retain their desirability and value as a collectible item, but newer sports cars have little to offer well-informed car-buyers. With passenger car performance improving with each subsequent model year, it would appear as though the traditional sports car is approaching extinction or, at the very least, irrelevance.
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Thomas Hunter is an Internet marketer, author and publisher and has helped hundreds of people become successful Niche Marketers. Explore the highly profitable world of
Niche Marketing at http://SixFigureNiches.com our popular membership website.
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