Intel versus AMD Processor Technology.

By: Thomas Hunter

Right now, server processing power is a buyer’s market. Intel has had decreasing success in getting higher clock rates without proportional performance gains from the Pentium architecture, as well as its Xeon server-optimized configurations.

In the battle between Intel and AMD, how much opportunity is there still for hardware to analyze an increased flow of Pentium-style instructions? It is two different answers that define the differences between the Itanium and Opteron as the next big step for server computer systems.

Intel is banking on the idea that the hardware for on-chip instruction scheduling hardware is nearing its limit. Intel is proposing to look at programs when they are compiled into a form that is executable and encode concurrent operations ahead of time. This EPIC approach, as Intel calls it, is the main difference between the Itanium and AMD’s x 86-64 in their continuing competition.

There is a drawback to EPIC. It does not offer an upward-compatible path for x 86 codes that already exists, and its speed in running such code has been somewhat disappointing. This drawback gives AMD an opportunity. They are betting that it will be cheaper to perform a duplication of volume-produced microprocessors than revamping the software base. The Opteron and the Athlon 64 use all of the AMD available talent to running x86 instructions as fast as possible, while still introducing 64-bit hardware and instruction set extensions.

If vendors of industry infrastructure and software developers think AMD will do well, IT buyers will see a big number of optimized driver software, middleware, and applications for x86-64 (AMD) that may add tens of percentages to the performance of Opteron as well Athlon 64 machines.

Right now, AMD is winning the race, but AMD’s and Intel’s strategies are really pretty similar. For instance, it is a safe assumption that computing requirements will expand in all economic segments for 64-processors like Opteron and Itanium. Both work with growing data collections, have intrinsic computing speed, and both have multi-way scalability.

The thing is, though, 64-big computing is not a new innovation. Many hardware builders offer respected families of such systems that are doing well in a number of applications, but they are failing to achieve the low mass-market prices that will be needed if they are to apply to a broader base. The question then, is how many high end processor architectures can this industry develop and build and yet still afford?

As Intel and AMD battle, each subsequent generation raises the stakes. However, in the end, only a handful of processor families will be able to survive this.

What AMD and Intel will have to do is see all of the enterprise of the IT buyer. There needs to be a readiness to acquire and incorporate new bases of operating systems, enterprise middleware, and applications that are to take advantage of the Itanium build’s new instruction set.

All of this may seem very confusing to the lay person or everyday computer industry consumer. That is because it is a little bit. What all of this Intel versus AMD competition and bickering really means is just good news.

Competition in any industry is a way of raising the bar and lowering the costs. As long as Intel and AMD compete in this processor technology market, it just means that notebooks, PDA’s, and even personal home computers will become faster, better, and less expensive. Business, lay people, and techies alike will gain the benefit of healthy open market competition. No matter what the final outcome of who has the better processor technology, the technology will improve, and will do so at a lower cost to consumers and businesses.

So don’t worry if it all doesn’t make sense in terms of Pentiums and Athlons and x86’s. You don’t have to always know what it all means as long as those competing and increasing the technology do. In the end, all you have to really do is watch the prices of your laptops and computers fall as the speed of your PDA’s and processors rise. Free market, open competition is good for the industry, for you, and for business in general.


Wake Up Richer Every Morning... Instant Internet Business Makes Money Automatically... Thomas Hunter is an Internet marketer, author and publisher and has helped hundreds of people become successful Niche Marketers. Explore the highly profitable world of Niche Marketing at http://SixFigureNiches.com our popular website.
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