Updating your Blog is Key to Success Blogging.

By: Thomas Hunter

Blogging is one of the fastest growing and exciting web hobbies. For some, blogging is also a career or at least a second form of income. However, in order for your paying blog to be successful you have to know the keys to reaching that goal. There are a number of tips you can get from websites, books, and even magazine articles on how to make your blog a success. None of those will really be effective for you, though, unless you perform one of the most basic tasks in blogging: update your blog. It sounds elementary and it sounds simple, but if you do not keep your blog updated regularly you will not have success in whatever you are trying to do with it.

The key to success is building and maintaining a serious readership. To do that, you have to think of yourself as a columnist in a magazine or the editor of a newspaper. Readers get serious when they know they can come back for more any time they want to. At the very least they like to know when to catch an update or when you might be putting up something they want to read. So by updating your blog regularly, you become a source and voice that your readers can count on. You can lose readers fast if they log in and keep coming back, but never see new content. What is the point of checking in with you if you aren’t staying current?

Secondly, if you are updating the blog regularly you are updating the feel of it as well. Depending on what your topic is, you want your blog to contain references and keywords that are popular. By staying current you will be able to catch new readers that are out there looking for something from you. They will also be able to find you more easily as your content is on par with what is going on within the topic. Updating your blog is about keeping it up to date so to speak. You want your content fresh so that your readership will know that when they go to your blog they will be going to read something worthwhile and pertinent to their world right then.

Third, updating your blog will improve your blogging because you simply have more pages that way. The key to a successful money making blog is getting hits on your site, right? Of course it is. Every time you update your blog you are adding another page that can be clicked on. It is like exponentially increasing your hits. An old post on your blog may have something you can link back to in one of your newer posts so you end up referring people to your own site. Every time you update, you can add more links. Simply, you end up with plenty of content to be read and plenty of hits with people looking at each post individually.

So how often should you update? Ideally you would update your blog at least once a day. Twice a day is good as well, but if you go much beyond that it ends up diminishing your returns. So if you find yourself in a writing mood, then it is a good time to start storing up articles on your computer hard drive. Then, when you have a day where you don’t feel like updating the blog, then all you have to do is copy, paste, and add it to the blog. If you just don’t think you can do every day, then at least do as often as you think you can. The more often you update, the more up to date you are, and the more successful your blog will become.

Blogging, if done correctly can not only be a lot of fun, but it can also be profitable. If you can draw readers to your blog and hang on to them then you will be amazed at what can happen. Of all the tips you might get about drawing readers to your blog, the number one tip you can take is this: update your blog and do it often. Remember this if nothing else: updating your blog is the key to blogging success.


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